11/25/2023 0 Comments Late founder of boom cosmetics cindy![]() ![]() Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided-in her early 60s- to go into the cosmetics business herself. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. At 49, she began her second career as a silver-haired supermodel. ![]() Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models-which later became the inspiration for Boom cosmetics. Long before Cindy founded BOOM!, she had two very successful careers-first as a makeup artist, and then as a silver-haired supermodel.Ĭindy began her career as a makeup artist in late-1970s San Francisco. The older you get, the less makeup you should wear. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. “The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. "As women age, looking fresh rather than made up is the key," Cindy said. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. Our late founder, Cindy Joseph, spent 27 years as a makeup artist. Or read on below to discover BOOM!’s less-is-more approach to makeup after 50. Sandy has one other fun trick-she uses her pinkie finger to dab a bit on the inside corners of her eyes to create a “wide-open, bright-eyed” effect.Īnd that’s it-an incredible date-night-in or night-on-the-town look in three sticks.įor more than a decade, BOOM! has inspired women all over the world to embrace their beauty at every age with a simple, pro-age approach to makeup with Boomstick Trio.Ĭlick the button to check out Boomstick Trio and learn more about revealing your own natural beauty. Sandy uses Boomstick Glimmer on her cheekbones, brow bones, eyelids and collarbones. Boomstick Glimmer replaces powdery highlighters that can enhance the look of any fine lines or wrinkles. it’s beautiful.”īoomstick Glimmer ® is a creamy, pearlescent highlighter that’s lovely for catching glints of light on your skin. You won’t need to wonder if the shade is right for you, the lighting or the occasion.įinally, Sandy applies her favorite Boom product, Boomstick Glimmer, which she describes as “a tiny bit of tint and a lot of sheer, glimmery glow. Since lighting is different at night, she adds more Boomstick Color to her cheeks, forehead and neck.īoomstick Color is sheer enough to allow natural skin tone to come through, customizing it for every woman. First, she reapplies Boomstick Glo to any dry spots. When her workday ends, Sandy adds a few extra touches before starting her evening. She considers it a little something she can do to show respect for her clients and help them focus on their work together-without looking too made up. Sandy likes it because it gives skin a “beautiful touch like you’ve been in the sun a little bit.”īefore video meetings with clients, Sandy reapplies Boomstick Color. It’s designed to mimic the look of a happy, excited blush. It makes her feel “awake, alive, revived” and ready to start the day.īoomstick Color ® is our all-in-one blush, bronzer, lipstick and highlighter. Then, whether she’s planning to lift weights at home or at the gym, Sandy applies Boomstick Color to the apples of her cheeks. ![]() It’s made with honey, beeswax, bee pollen, propolis and extra virgin olive oil to moisturize and protect. and that’s what I’m all about.” She starts her daily routine with Boomstick Glo, our all-natural moisturizer in a lightweight, easy-to-carry stick.īoomstick Glo ® guards your skin against pollution, free radicals and harsh weather. How to Create Boom Day & Night Looks With Sandy Evenson 3 Sticks = Your Perfect, Natural Lookįor Daytime or Evenings Out The Daytime Lookīoom Ambassador Sandy Evenson says Boomstick Trio ® is “so easy, so wonderful on your skin, allows your natural beauty to shine right through. ![]()
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